MINIMOX: Social Media Management &
Increasing Reach
MINIMOX is a children's footwear brand specializing in handcrafted soft sole leather shoes that promote natural foot development for babies and toddlers. Founded in Peru, the brand is rooted in quality craftsmanship, thoughtful design, and family centered values.
What: I supported digital marketing, social media marketing and content development for MINIMOX, a baby shoe brand, by creating content that increased brand visibility and connected with target audiences across Instagram, TikTok, and Pinterest.
How: I executed content strategy for Instagram and TikTok, creating posts that aligned with the brand’s voice and visual identity. Monitored engagement data to identify trends and optimize content performance, focusing on increasing reach and attracting new audiences. Curated seasonal Pinterest boards to support brand storytelling and drive traffic, while ensuring all content remained cohesive and aligned with campaign goals.
Instagram Reel/TikTok
Results
Increased overall views by 95% and expanded non follower reach by nearly 20% over a three month period.