Hermanas Unidas de CSUN: Public Relations & Social Media

What: I led public relations and marketing efforts for Hermanas Unidas de CSUN (HaU). Which is a Latina-based non-profit organization that supports college students' personal and professional growth through three main pillars: academics, community service, and collegiate networking. Through supporting organizational visibility, event promotion, and member engagement through strategic communications and branded content.

How: I launched social media campaigns that promoted events, initiatives, and organizational values, ensuring all content aligned with the brand’s identity and mission. Designed over 40 branded graphics and merchandise using Canva, CapCut, and Adobe tools, creating visually cohesive and engaging materials. Collaborated with cross functional teams to plan and promote events.