826 National Youth Writing: Amplifying Student Voices
Instagram Reel
How: I collaborated on content planning and followed an editorial calendar to maintain content roll out and deadlines. We focused on celebratory months and organizational initiatives into engaging visuals and captions that resonated with audiences. I led analysis of performance metrics such as reach, engagement, and follower trends. In order to identify high performing content, using insights to refine strategy and prioritize formats like Reels. Published a Social Media Progress Report with data insights and recommendations.
What: I created and published social media posts for 826 National Youth Writing across Instagram, Facebook, and LinkedIn. I published 22 social media posts across social platforms using software, Later. The content supported ongoing initiatives and brought visibility to their different chapters and features such as Writer’s Showcase and Celebratory Months.
Objective: To increase digital visibility, engage audiences, and amplify student voices through mission driven content. Posts were designed to connect with youth audiences, educators, and community supporters while reinforcing 826 National’s purpose of making writing accessible and empowering.
Notable followers gained include Ms. Rachel, Tony Weaver, Jr., and Mychal Threets
Instagram Posts
Results
76k+ views
12.45% engagement rate
49kin reach
38+ followers