Tony Weaver, Jr. x 826 National Youth Writing Campaign

What: I supported a social media campaign in collaboration with Tony Weaver, Jr. and 826 National Youth Writing’s 2026 student anthology themed Superheroes and Science Fiction. The mission of 826 National is to spark the power and joy of writing for a more just world. They support students in developing their voices through creative and academic writing. Their work focuses on making writing education more accessible and uplifting youth stories and perspectives. The campaign aimed to increase awareness, drive student submissions, and position the anthology as a creative and inclusive platform for youth storytelling.

How: I created a social media toolkit to guide content rollout, edited the script for the Reel, and wrote social media captions (copywriting) that aligns with 826 National’s brand and voice style. I focused on continued audience engagement by driving recurring follow-up content, which includes LinkedIn and Instagram posts reminding audiences of the submission deadline. I also contributed to content planning and performance analysis.

Results

56k+ views

12.1% engagement rate

25k in reach

206 in reshares

Instagram Reel