MINIMOX
MINIMOX is a children’s footwear brand specializing in handcrafted soft-sole leather shoes for babies and toddlers. Founded in Peru, the brand combines thoughtful design and craftsmanship with family centered values.
Project Overview
Role: Social Media Intern
Timeline: June 2025 to August 2025
Tools: Instagram, TikTok, Pinterest, Canva, CapCut.
Team: United States MINIMOX Co-owner
Objective
Strengthen MINIMOX’s digital presence by creating engaging social media content, maintaining consistent brand messaging, and using audience insights to reach new potential customers.
How
I created digital content across Instagram, TikTok, and Pinterest while maintaining the brand’s voice and visual identity. I evaluated content performance and audience insights to identify opportunities for stronger engagement, optimized content based on performance data, and curated branded content to strengthen storytelling across platforms.
Results
95% increase in content views
20% increase in non-follower reach in a 3 month period
At MINIMOX, I managed the brand’s Pinterest presence by curating content and organizing boards to maintain a cohesive brand identity.
I tagged relevant products to make posts more accessible to shop, applied SEO strategies through optimized titles, descriptions, keywords, and hashtags to improve content discoverability, and monitored Pinterest Analytics to evaluate impressions and engagement.
