826 National Youth Writing
826 National Youth Writing is a nonprofit organization dedicated to strengthening students’ writing skills and amplifying young voices. Through its national network, the organization helps make writing education more accessible while creating opportunities for students to share their stories.
Project Overview
Role: Communications Intern → Communications & Development Intern
Timeline: June 2025 to December 2025
Tools: Mailchimp, Later, Asana, Slack, WordPress, Canva, Google Workspace, Microsoft Office.
Team: Communications, Development & Program Teams.
Objective
Support 826 National’s communications and marketing efforts by strengthening digital engagement, amplifying student voices, and maintaining consistent messaging across social media, email, and organizational campaigns.
How
I supported communications across Instagram, Facebook, LinkedIn, email, and web while collaborating with teams across the organization. My work included social media content and copywriting, email newsletter production, editorial calendar management, campaign coordination, media research, performance reporting, and communications for the Tony Weaver, Jr. student anthology campaign.
I also analyzed social media performance to identify audience trends and opportunities to strengthen future content.
Results
76K+ social media views
49K+ reach
Engagement rates up to 12.45%
10 email newsletters published
Copywriting
Crafted mission driven copy across social media, email, and campaigns that amplified student voices while maintaining 826 National Youth Writing’s brand voice and values.
Adapted messaging for different audiences and platforms including Instagram, Facebook, LinkedIn, and Mailchimp to keep communications clear, engaging, and audience focused.
Applied storytelling techniques including strong hooks, direct quotes, descriptive language, and calls to action to encourage audiences to connect, engage, and participate.
Creative Director
Provided creative direction for Latine and Hispanic Heritage Month social media content to the graphic designer such as selecting color palettes, layout, visual elements, and by selecting meaningful student quotes from 826 National Youth Writing’s archives to center authentic youth voices and experiences.
Collaborated with the graphic designer by sharing ideas and feedback, including how student writing could be presented in a way that felt celebratory, engaging, and aligned with 826 National’s brand.
Wrote the social media caption copy to complement the final graphics, highlight the students and their writing, and connect each post to the significance of Latine and Hispanic Heritage Month.
Uploaded on Instagram, Facebook, and LinkedIn
For Disability Pride Month, I selected student writing from 826 National Youth Writing’s archives that highlighted disability representation, creativity, and unique perspectives.
I collaborated with the graphic designer by sharing the selected excerpts and creative direction, which they brought to life through engaging visuals inspired by each student’s story. I also wrote the social media caption copy to celebrate the students, provide context for their work, and connect their stories to Disability Pride Month.
Uploaded on Instagram, Facebook, and LinkedIn