Instagram Caption

What: I wrote social media caption copy for 826 National Youth Writing that centered on youth student stories and accomplishments. The objective was to amplify student voices, strengthen digital visibility, and engage audiences through thoughtful messaging. That reflects 826 National’s brand and mission.

How: I wrote social media captions across a six month period, developing a total of 22+ captions for monthly content. I ensured each caption aligned with 826 National’s voice and felt authentic and enthusiastic. I translated student writing showcases into engaging narratives that resonated with audiences while maintaining consistency across Instagram, Facebook, and LinkedIn.

Results

76k+ views

2.1% engagement rate

49k+ in reach