Hermanas Unidas de CSUN
Hermanas Unidas de CSUN is a Latine-focused student organization centered on three pillars: academics, community service, and collegiate networking.
The organization creates a supportive community that encourages students’ personal, academic, and professional growth.
Project Overview
Role: Public Relations Chair
Timeline: September 2024 to May 2025
Tools: Instagram, Canva, CapCut, Adobe Creative Suite
Team: Steering Board.
Objective
Increase chapter visibility, strengthen member engagement, and promote events and initiatives through strategic public relations, social media, and branded communications.
How
I led promotional communications across social media and developed more than 40 branded marketing materials and promotional copy for chapter events and initiatives. I collaborated with chapter leadership to maintain consistent messaging, promoted merchandise and organizational announcements, and created digital content designed to encourage participation and strengthen the chapter’s connection with its community.
Results
51% increase in social media engagement
40+ branded marketing materials
$500+ in merchandise sales
Instagram Feed
Merch Designs
Created using Canva
